經(jīng)過幾年的調整和重組,其他行業(yè)頻繁參與酒店業(yè)投資,酒店業(yè)資本板塊結構發(fā)生較大變化。許多國際企業(yè)也進入了國內酒店業(yè)。在大環(huán)境的影響下,酒店業(yè)呈現(xiàn)出不同于以往的發(fā)展趨勢:國際化進程加快;大集團的運作充滿活力;西部地區(qū)發(fā)展?jié)摿Υ?各類酒店快速布局;酒店紡織產(chǎn)品亟待調整和改進。面對酒店業(yè)的快速發(fā)展,布草生產(chǎn)企業(yè)必須加快研發(fā)速度,抓住機遇,及時搶占市場。
After several years of adjustment and restructuring, other industries have frequently participated in hotel industry investment, resulting in significant changes in the capital sector structure of the hotel industry. Many international companies have also entered the domestic hotel industry. Under the influence of the overall environment, the Chinese hotel industry has shown a different development trend from the past: the internationalization process is accelerating; The operation of large groups is full of vitality; The western region has great development potential; Rapid layout of various hotels; Hotel textile products urgently need to be adjusted and improved. Faced with the rapid development of the hotel industry, linen production enterprises must accelerate their research and development speed, seize opportunities, and seize the market in a timely manner.
把握布草工業(yè)和酒店業(yè)的發(fā)展
Grasp the development of linen industry and hotel industry
由于市場經(jīng)濟發(fā)展不平衡,一些不具備創(chuàng)新能力的企業(yè)嚴重跟風,導致產(chǎn)品同質化。此外,產(chǎn)品的整理工藝不高,色差和色牢度難以達到國家標準。國內酒店用紡織品在視覺和觸覺上與國際知名品牌還有一定差距。

Due to the imbalanced development of the market economy, some enterprises without innovative capabilities have seriously followed suit, leading to product homogenization. In addition, the finishing process of the product is not high, and the color difference and color fastness are difficult to meet national standards. There is still a certain gap in visual and tactile aspects between domestic hotel textiles and internationally renowned brands.
據(jù)了解,在現(xiàn)代社會,人們更加關注生活質量,健康已經(jīng)成為人們關注的話題。酒店行業(yè)的紡織產(chǎn)品與人體直接接觸,安全、環(huán)保、舒適是其進入市場的前提。酒店用紡織品不僅要物美價廉,還要健康環(huán)保。目前有許多新纖維可用,包括竹纖維、大豆纖維、牛奶纖維、木漿纖維等。他們生產(chǎn)的新產(chǎn)品具有環(huán)保、易再生、親膚、舒適的優(yōu)點。布草企業(yè)必須及時開發(fā)、應用和推廣。隨著科學技術的發(fā)展,酒店用紡織品的技術含量迅速提高,傳統(tǒng)的遮蓋保暖功能已經(jīng)發(fā)展為保健享受、療傷益體、吸濕透氣、防霉殺菌等。功能性產(chǎn)品不斷涌現(xiàn),科技含量逐漸上升,凸顯了現(xiàn)代人的需求。因此,布草企業(yè)必須抓住科技發(fā)展的趨勢,掌握更新的功能產(chǎn)品。
It is understood that in modern society, people are more concerned about the quality of life, and health has become a topic of concern. The textile products in the hotel industry have direct contact with the human body, and safety, environmental protection, and comfort are the prerequisites for entering the market. Hotel textiles should not only be high-quality and affordable, but also be healthy and environmentally friendly. There are currently many new fibers available, including bamboo fiber, soybean fiber, milk fiber, wood pulp fiber, etc. The new products they produce have the advantages of environmental protection, easy regeneration, skin friendliness, and comfort. Cloth enterprises must develop, apply, and promote in a timely manner. With the development of science and technology, the technological content of hotel textiles has rapidly increased, and traditional covering and heating functions have developed into health enjoyment, healing and physical benefits, moisture absorption and breathability, mold prevention and sterilization, etc. Functional products are constantly emerging, and the technological content is gradually increasing, highlighting the needs of modern people. Therefore, linen enterprises must seize the trend of technological development and master updated functional products.
注重特色服務
Pay attention to characteristic services
受地域、文化、傳承、需求等因素的影響,酒店業(yè)不僅僅局限于對紡織品的需求,更希望得到化、個性化的服務。
Affected by factors such as geography, culture, inheritance, and demand, the hotel industry is not only limited to the demand for textiles, but also hopes to receive professional and personalized services.
酒店需要接待來自不同地方、不同宗教信仰、不同職業(yè)的客人。因此,酒店用紡織品的主要風格是簡潔優(yōu)雅,內部顏色與白色、米色、卡其色和棕色等包容性顏色統(tǒng)一協(xié)調。
Hotels need to receive guests from different places, religions, and professions. Therefore, the main style of hotel textiles is simple and elegant, with internal colors coordinated with inclusive colors such as white, beige, khaki, and brown.
不同的酒店有不同的企業(yè)文化。布草企業(yè)應有的放矢,注重發(fā)展特色服務。設計紡織品的顏色和風格;對于古典風格的酒店,我們應該從傳統(tǒng)的角度選擇具有傳統(tǒng)文化特色的絲綢面料和設計配飾。
Different hotels have different corporate cultures. Cloth enterprises should have a targeted approach and focus on developing characteristic services. Design the color and style of textiles; For classical style hotels, we should choose silk fabrics and design accessories with traditional cultural characteristics from a traditional perspective.
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